Marketing management / (Record no. 206274)
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000 -LEADER | |
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fixed length control field | 00797nam a2200229Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220211154807.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210716s2009 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120335707 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | AIMIT LIBRARY |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 13 |
Item number | KOTP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 19422 |
245 ## - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc. | By Philip Kotler and Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Pearson Education , |
Date of publication, distribution, etc. | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | Xxxviii, 662p. ;I-24 ; |
Dimensions | 27.5 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Conducting marketing research and forecasting demand |
9 (RLIN) | 19423 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Creating customer value satisfaction and loyalty |
9 (RLIN) | 19424 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Identifying market segments and targets |
9 (RLIN) | 19425 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane. |
9 (RLIN) | 19426 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Edition | 13th |
Call number prefix | 658.8 KOTP |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Cost, replacement price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Bill no:; Bill dt:1900-01-00 | 658.8 KOTP | MBA08840 | 07/21/2025 | 07/16/2021 | Book | |||||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | Bill no:; Bill dt:2009-02-12 | 658.8 KOTP | MBA09014 | 07/21/2025 | 07/16/2021 | Book | |||||||
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/16/2006 | Bill no: 7026; Bill dt: 2006-08- | 658.8 KOTP | MBA05904 | 07/21/2025 | 07/16/2021 | Book | 495.00 | 396.00 |