Marketing management /

Kotler, Philip.

Marketing management / By Philip Kotler and Kevin Lane Keller. - 13th ed. - New Delhi : Pearson Education , 2009. - Xxxviii, 662p. ;I-24 ; 27.5 cm.

9788120335707


Conducting marketing research and forecasting demand
Creating customer value satisfaction and loyalty
Identifying market segments and targets

658.8 / KOTP