International marketing : (Record no. 204991)

MARC details
000 -LEADER
fixed length control field 00796nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220317105436.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259001802
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 2
Item number PAUJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paul, Justin.
9 (RLIN) 23994
245 ## - TITLE STATEMENT
Title International marketing :
Remainder of title text and cases /
Statement of responsibility, etc. By Justin Paul and Ramneek Kapoor.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd ,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent Xvii, 379p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product promotion advertising and building brands in foreign markets
9 (RLIN) 23995
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication and negotiation for international markets
9 (RLIN) 23996
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kapoor, Ramneek.
9 (RLIN) 23997
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 658.848 PAUJ
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 299.00   658.848 PAUJ MBA07557 07/21/2025 224.25 07/16/2021 Book