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International marketing : text and cases /

Paul, Justin.

International marketing : text and cases / By Justin Paul and Ramneek Kapoor. - 2nd ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2008. - Xvii, 379p. ; 24 cm.

ISBN: 9781259001802

Subjects--Topical Terms:
Product promotion advertising and building brands in foreign markets
Communication and negotiation for international markets

Dewey Class. No.: 658.848 / PAUJ

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