Strategic brand management : (Record no. 203361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220603145857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175541092 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 2 |
| Item number | KAPJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean Noel. |
| 9 (RLIN) | 40337 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | creating and substaining brand equity long term / |
| Statement of responsibility, etc. | By Jean Noel Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Kogan Page , |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443p. ; |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand language and territory of communication |
| 9 (RLIN) | 40338 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economic consequences of brand extension |
| 9 (RLIN) | 40339 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 2nd |
| Call number prefix | 658.827 KAPJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/14/2004 | 395.00 | Bill no:5780; Bill dt:2004-08-14 | 658.827 KAPJ | MBA00659 | 07/21/2025 | 316.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 01/09/2008 | 395.00 | Bill no:542; Bill dt:2007-12-18 | 658.827 KAPJ | MBA04677 | 07/21/2025 | 316.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 395.00 | Bill no:9191; Bill dt:2009-02-12 | 658.827 KAPJ | MBA05927 | 07/21/2025 | 316.00 | 07/16/2021 | Book |
