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Strategic brand management : creating and substaining brand equity long term /

Kapferer, Jean Noel.

Strategic brand management : creating and substaining brand equity long term / By Jean Noel Kapferer. - 2nd ed. - New Delhi : Kogan Page , 2007. - 443p. ; 23 cm.

ISBN: 9788175541092

Subjects--Topical Terms:
Brand language and territory of communication
Economic consequences of brand extension

Dewey Class. No.: 658.827 / KAPJ

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