Kellogg on branding: the marketing faculty of the kellogg school of management (Record no. 203278)

MARC details
000 -LEADER
fixed length control field 00560nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126510277
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 TYBA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tybout, Alice M; Calkins, Tim.
245 ## - TITLE STATEMENT
Title Kellogg on branding: the marketing faculty of the kellogg school of management
Remainder of title Marketing faculty of the kellogg school of management.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. John wiley & sons Ltd
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xv,334
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tybout, Alice M; Calkins, Tim.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/02/2009 399.00   658.827 TYBA MBA05844 07/21/2025 319.20 07/16/2021 Book