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Kellogg on branding: the marketing faculty of the kellogg school of management Marketing faculty of the kellogg school of management.

Tybout, Alice M; Calkins, Tim.

Kellogg on branding: the marketing faculty of the kellogg school of management Marketing faculty of the kellogg school of management. - 1 - New Delhi John wiley & sons Ltd 2005 - xv,334

ISBN: 8126510277

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 TYBA

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