Brand seg meantation: seven strategies for effective segmentation. (Record no. 203277)

MARC details
000 -LEADER
fixed length control field 00472nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403928614
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAPJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name kapoor, Jagdeep.
245 ## - TITLE STATEMENT
Title Brand seg meantation: seven strategies for effective segmentation.
Remainder of title Seven strategies for effective segmentation
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Macmillan India Ltd
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 1,92
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/02/2009 110.00   658.827 KAPJ MBA05843 07/21/2025 88.00 07/16/2021 Book