Strategic brand management : (Record no. 202999)

MARC details
000 -LEADER
fixed length control field 00770nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220603090039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131201156
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 1
Item number KELK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 40226
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building measuring and managing brand equity /
Statement of responsibility, etc. By Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall India ,
Date of publication, distribution, etc. 2008 .
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 635p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrating marketing communications to build brand equity
9 (RLIN) 40227
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing brands over geographical boundaries cultures and market segments
9 (RLIN) 40228
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.827 KELK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/01/2008   658.827 KELK MBA05565 07/21/2025 07/16/2021 Book