Strategic brand management : building measuring and managing brand equity /

Keller, Kevin Lane.

Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller. - 1st ed. - New Delhi : Prentice Hall India , 2008 . - xxv, 635p. ; 24 cm.

9780131201156


Integrating marketing communications to build brand equity
Managing brands over geographical boundaries cultures and market segments

658.827 / KELK