International marketing : (Record no. 202134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00763nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220317093802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070635883 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 1 |
| Item number | PAUJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul, Justin. |
| 9 (RLIN) | 23947 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | By Justin Paul and Ramneek Kapoor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xvii, 379p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Country analysis selection market size and marketing mix |
| 9 (RLIN) | 23948 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International product policy planning and strategy |
| 9 (RLIN) | 23956 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Ramneek. |
| 9 (RLIN) | 23957 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.848 PAUJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/08/2008 | 299.00 | Bill no:8142; Bill dt:2008-01-01 | 658.848 PAUJ | MBA04700 | 07/21/2025 | 239.20 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/08/2008 | 275.00 | Bill no:8142; Bill dt:2008-01-01 | 658.848 PAUJ | MBA04752 | 07/21/2025 | 220.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/25/2008 | 299.00 | Bill no:8812; Bill dt:2008-09-09 | 658.848 PAUJ | MBA05166 | 07/21/2025 | 224.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 299.00 | Bno:ABK669;Bdt:2010-02-10 | 658.848 PAUJ | MBA07553 | 07/21/2025 | 224.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 299.00 | Bno:ABK669;Bdt:2010-02-10 | 658.848 PAUJ | MBA07554 | 07/21/2025 | 224.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 299.00 | Bno:ABK669;Bdt:2010-02-10 | 658.848 PAUJ | MBA07555 | 07/21/2025 | 224.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 299.00 | Bno:ABK669;Bdt:2010-02-10 | 658.848 PAUJ | MBA07556 | 07/21/2025 | 224.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 299.00 | Bno:ABK669;Bdt:2010-02-10 | 658.848 PAUJ | MBA07558 | 07/21/2025 | 224.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 01/01/2010 | 658.848 PAUJ | MBA07852 | 07/21/2025 | 07/16/2021 | Book |
