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International marketing : text and cases /

Paul, Justin.

International marketing : text and cases / By Justin Paul and Ramneek Kapoor. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2008. - Xvii, 379p. ; 24 cm.

ISBN: 9780070635883

Subjects--Topical Terms:
Country analysis selection market size and marketing mix
International product policy planning and strategy

Dewey Class. No.: 658.848 / PAUJ

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