Marketing strategy: a decision-focused approach. (Record no. 201967)

MARC details
000 -LEADER
fixed length control field 00501nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070611432
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WALO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville;Mullins, John W;Boyd, Harper W;Larreche, Jean-Clade.
245 ## - TITLE STATEMENT
Title Marketing strategy: a decision-focused approach.
Remainder of title Decision-focused approach.
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw Hill Publishing Company
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xx,346
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/24/2007 350.00   658.802 WALO MBA04533 07/21/2025 280.00 07/16/2021 Book