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Marketing strategy: a decision-focused approach. Decision-focused approach.

Walker, Orville;Mullins, John W;Boyd, Harper W;Larreche, Jean-Clade.

Marketing strategy: a decision-focused approach. Decision-focused approach. - 5 - New Delhi Tata Mc Graw Hill Publishing Company 2006 - xx,346

ISBN: 0070611432

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 WALO

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