Global marketing management / (Record no. 201910)

MARC details
000 -LEADER
fixed length control field 00657nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220315160902.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177580082
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 7
Item number KEEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 23776
245 ## - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc. By Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall of India PVt Ltd ,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 643p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global marketing environment
9 (RLIN) 23777
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analyzing and targeting global market opportunities
9 (RLIN) 23778
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 7th
Call number prefix 658.848 KEEW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/21/2007 275.00 Bill no:394; Bill dt:2007-08-21   658.848 KEEW MBA04476 07/21/2025 220.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/25/2008 275.00 Bill no:8812; Bill dt:2008-09-09   658.848 KEEW MBA05156 07/21/2025 206.25 07/16/2021 Book