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Global marketing management /

Keegan, Warren J.

Global marketing management / By Warren J. Keegan. - 7th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2008. - 643p. ; 24 cm.

ISBN: 9788177580082

Subjects--Topical Terms:
Global marketing environment
Analyzing and targeting global market opportunities

Dewey Class. No.: 658.848 / KEEW

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