Marketing management: (Record no. 201855)

MARC details
000 -LEADER
fixed length control field 00783nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220214101208.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230632790
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 3
Item number RAMV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V S.
9 (RLIN) 19611
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title global perspective Indian context /
Statement of responsibility, etc. By V S Ramaswamy and S Namakumari.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Macmillan India Ltd ,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent XI, 748p. ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global marketing strategies for Indian firms
9 (RLIN) 19612
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Contemporary channel scenario in India
9 (RLIN) 19613
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing information system
9 (RLIN) 19614
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S.
9 (RLIN) 19615
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/27/2004 365.00 Bill no:6092; Bill dt:2004-07-27   658.8 RAMV MBA00504 07/21/2025 292.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/16/2006 375.00 Bill no:7026; Bill dt:2006-08-07   658.8 RAMV MBA03970 07/21/2025 300.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/21/2007 375.00 Bill no:394; Bill dt:2007-08-21   658.8 RAMV MBA04421 07/21/2025 300.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/08/2008 375.00 Bill no:8142; Bill dt:2008-01-01   658.8 RAMV MBA04753 07/21/2025 300.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/08/2008 375.00 Bill no:8142; Bill dt:2008-01-01   658.8 RAMV MBA04754 07/21/2025 300.00 07/16/2021 Book