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Marketing management: global perspective Indian context /

Ramaswamy, V S.

Marketing management: global perspective Indian context / By V S Ramaswamy and S Namakumari. - 3rd ed. - New Delhi : Macmillan India Ltd , 2002. - XI, 748p. ; 27.5 cm.

ISBN: 9780230632790

Subjects--Topical Terms:
Global marketing strategies for Indian firms
Contemporary channel scenario in India
Marketing information system

Dewey Class. No.: 658.8 / RAMV

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