Consumer behavior and marketing action / (Record no. 200784)

MARC details
000 -LEADER
fixed length control field 00760nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230711110607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1992 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534925529
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 4
Item number ASSH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael, Henry.
9 (RLIN) 126392
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing action /
Statement of responsibility, etc. By Henry Assael
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. PWS Publishing company,
Date of publication, distribution, etc. 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 748p. ;
Other physical details HB :
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Decision Making
9 (RLIN) 126393
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The Individual Consumer
9 (RLIN) 126394
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Environmental Influences on Consumer Behavior
9 (RLIN) 126395
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Action
9 (RLIN) 126396
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 4th ed.
Call number prefix 658.8342 ASSH
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2006 Bill no:; Bill dt:1900-01-00   658.8342 ASSH MBA03350 07/21/2025 07/16/2021 Book