Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / By Henry Assael - 4th ed. - New York : PWS Publishing company, 1992. - xx, 748p. ; HB : 24 cm.
0534925529
Consumer Decision Making
The Individual Consumer
Environmental Influences on Consumer Behavior
Marketing Action
658.8342 / ASSH
Consumer behavior and marketing action / By Henry Assael - 4th ed. - New York : PWS Publishing company, 1992. - xx, 748p. ; HB : 24 cm.
0534925529
Consumer Decision Making
The Individual Consumer
Environmental Influences on Consumer Behavior
Marketing Action
658.8342 / ASSH