Strategic marketing management: meeting the Global marketing challenge. (Record no. 200769)

MARC details
000 -LEADER
fixed length control field 00498nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2000 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 039587050X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 ANDC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Carol H;Vincze, Julian W.
245 ## - TITLE STATEMENT
Title Strategic marketing management: meeting the Global marketing challenge.
Remainder of title Meeting the Global marketing challenge.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Houghton mifflin Company
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,474,I-12
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2006   658.802 ANDC MBA03335 07/21/2025 07/16/2021 Book