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Strategic marketing management: meeting the Global marketing challenge. Meeting the Global marketing challenge.

Anderson, Carol H;Vincze, Julian W.

Strategic marketing management: meeting the Global marketing challenge. Meeting the Global marketing challenge. - 1 - New York Houghton mifflin Company 2000 - xxiv,474,I-12

ISBN: 039587050X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 ANDC

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