22 immutable laws of branding: how to build a product or service into a world class brand. (Record no. 200766)
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000 -LEADER | |
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fixed length control field | 00488nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210716s1998 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0887309372 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 RIEA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, al; Ries, Laura. |
245 ## - TITLE STATEMENT | |
Title | 22 immutable laws of branding: how to build a product or service into a world class brand. |
Remainder of title | How to build a product or service into a world class brand |
250 ## - EDITION STATEMENT | |
Edition statement | 1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vii,181 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand Management |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2006 | 658.827 RIEA | MBA03331 | 07/21/2025 | 07/16/2021 | Book |