22 immutable laws of branding: how to build a product or service into a world class brand. (Record no. 200766)

MARC details
000 -LEADER
fixed length control field 00488nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1998 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0887309372
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 RIEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, al; Ries, Laura.
245 ## - TITLE STATEMENT
Title 22 immutable laws of branding: how to build a product or service into a world class brand.
Remainder of title How to build a product or service into a world class brand
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent vii,181
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2006   658.827 RIEA MBA03331 07/21/2025 07/16/2021 Book