22 immutable laws of branding: how to build a product or service into a world class brand. How to build a product or service into a world class brand

Ries, al; Ries, Laura.

22 immutable laws of branding: how to build a product or service into a world class brand. How to build a product or service into a world class brand - 1 - 1998 - vii,181

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Brand Management

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