Integrated marketing communication : (Record no. 199661)

MARC details
000 -LEADER
fixed length control field 00782nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241126145737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8189333011
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.0726588
Edition number 1
Item number KAMS
245 ## - TITLE STATEMENT
Title Integrated marketing communication :
Remainder of title introduction /
Statement of responsibility, etc. Edited by Shyam Sunder Kambhammettu.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad :
Name of publisher, distributor, etc. Le Magnus university press ,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent ix,218p. ;
Other physical details PB
Dimensions 22.3 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing communications and IMC
9 (RLIN) 186648
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element IMC and the future of marketing
9 (RLIN) 186649
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element A vision for integrated marketing
9 (RLIN) 186650
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kambhammettu, Shyam Sunder., ed.
9 (RLIN) 186651
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 001.0726588 KAMS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/15/2005 300.00 Bill no:IP/MG-I/002/10/05; Bill   001.0726588 KAMS MBA02226 07/21/2025 225.00 07/16/2021 Book