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Integrated marketing communication : introduction /

Integrated marketing communication : introduction / Edited by Shyam Sunder Kambhammettu. - 1st ed. - Hyderabad : Le Magnus university press , 2005. - ix,218p. ; PB 22.3 cm

ISBN: 8189333011

Subjects--Topical Terms:
Marketing communications and IMC
IMC and the future of marketing
A vision for integrated marketing

Dewey Class. No.: 001.0726588 / KAMS

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