Advertising and promotions : (Record no. 199571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220303142522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070080317 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 1 |
| Item number | SHAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti. |
| 9 (RLIN) | 22529 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotions : |
| Remainder of title | an IMC perspective / |
| Statement of responsibility, etc. | By Kruti Shah and Alan Dsouza. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxx, 987p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Understanding integrated marketing communication |
| 9 (RLIN) | 22530 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Budgets objectives and evaluation |
| 9 (RLIN) | 22531 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dsouza, Alan. |
| 9 (RLIN) | 22532 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 659.1 SHAK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | 475.00 | Bill no:; Bill dt:1900-01-00 | 659.1 SHAK | MBA02136 | 07/21/2025 | 475.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | 475.00 | 659.1 SHAK | MBA02262 | 07/21/2025 | 475.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 475.00 | Bill no:9191; Bill dt:2009-02-12 | 659.1 SHAK | MBA05880 | 07/21/2025 | 356.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 475.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.1 SHAK | MBA07611 | 07/21/2025 | 356.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 475.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.1 SHAK | MBA07612 | 07/21/2025 | 356.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 475.00 | 659.1 SHAK | MBA07613 | 07/21/2025 | 356.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 475.00 | Bilno:ABK669;Billdt:2010-02-10 | 659.1 SHAK | MBA07614 | 07/21/2025 | 356.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 475.00 | Bilno:ABK669;Bildt:2010-02-1 | 659.1 SHAK | MBA07615 | 07/21/2025 | 356.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 475.00 | Billno:ABK669;Bildt:2010-02-10 | 659.1 SHAK | MBA07616 | 07/21/2025 | 356.25 | 07/16/2021 | Book |
