Advertising and promotions : an IMC perspective /
Shah, Kruti.
Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xxx, 987p. ; 24 cm.
9780070080317
Understanding integrated marketing communication
Budgets objectives and evaluation
659.1 / SHAK
Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xxx, 987p. ; 24 cm.
9780070080317
Understanding integrated marketing communication
Budgets objectives and evaluation
659.1 / SHAK
