Global marketing : (Record no. 199434)

MARC details
000 -LEADER
fixed length control field 00712nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220317115246.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070667082
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 4
Item number JOHJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K.
9 (RLIN) 24031
245 ## - TITLE STATEMENT
Title Global marketing :
Remainder of title foreign entry local marketing and global management /
Statement of responsibility, etc. By Johny K Johnsson.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd ,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent Xviii, 648p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Local marketing in new growth markets
9 (RLIN) 24032
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global segmentation and positioning
9 (RLIN) 24033
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 4th
Call number prefix 658.848 JOHJ
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Inventory number
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 460.00   658.848 JOHJ MBA01999 07/21/2025 460.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 460.00   658.848 JOHJ MBA02349 07/21/2025 460.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 01/02/2008 425.00   658.848 JOHJ MBA04658 07/21/2025 318.75 07/16/2021 Book Bill no:8013; Bill dt:2007-12-18
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/08/2008 425.00   658.848 JOHJ MBA04687 07/21/2025 318.75 07/16/2021 Book Bill no:8142; Bill dt:2008-01-01
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/30/2008 425.00   658.848 JOHJ MBA05244 07/21/2025 318.75 07/16/2021 Book Bill no:8855; Bill dt:2008-09-23
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2009 425.00   658.848 JOHJ MBA05878 07/21/2025 318.75 07/16/2021 Book Bill no:9191; Bill dt:2009-02-12
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 460.00   658.848 JOHJ MBA07549 07/21/2025 345.00 07/16/2021 Book Bno:ABK669;Bdt:2010-02-10
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 460.00   658.848 JOHJ MBA07550 07/21/2025 345.00 07/16/2021 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 460.00   658.848 JOHJ MBA07551 07/21/2025 345.00 07/16/2021 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 460.00   658.848 JOHJ MBA07552 07/21/2025 345.00 07/16/2021 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/01/2010     658.848 JOHJ MBA07855 07/21/2025   07/16/2021 Book