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Global marketing : foreign entry local marketing and global management /

Johansson, Johny K.

Global marketing : foreign entry local marketing and global management / By Johny K Johnsson. - 4th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2008. - Xviii, 648p. ; 24 cm.

ISBN: 9780070667082

Subjects--Topical Terms:
Local marketing in new growth markets
Global segmentation and positioning

Dewey Class. No.: 658.848 / JOHJ

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