Services marketing : (Record no. 199089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00863nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220217092655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070700994 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Edition number | 5 |
| Item number | ZEIV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 20413 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc. | By Valarie A Zeithaml...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxvii, 763p. ; |
| Dimensions | 23.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Building customer relationship |
| 9 (RLIN) | 20414 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Delivering service through intermediaries and electronic channels |
| 9 (RLIN) | 20415 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 9 (RLIN) | 20416 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 9 (RLIN) | 20417 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay. |
| 9 (RLIN) | 20418 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 5th |
| Call number prefix | 658.804 ZEIV |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Cost, replacement price | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Bill no:; Bill dt:1900-01-00 | 658.804 ZEIV | MBA01654 | 07/21/2025 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/04/2005 | Bill no:6692; Bill dt:2005-07-27 | 658.804 ZEIV | MBA01778 | 07/21/2025 | 07/16/2021 | Book | 350.00 | 280.00 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/01/2012 | Bill no:1348; Bill dt:2012-09-19 | 1 | 658.804 ZEIV | MBA10073 | 07/21/2025 | 07/16/2021 | Book | 550.00 | 412.50 | 03/27/2023 |
