Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al.]. - 5th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xxvii, 763p. ; 23.5 cm.

9780070700994


Building customer relationship
Delivering service through intermediaries and electronic channels

658.804 / ZEIV