Research for marketing decisions / (Record no. 198724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a2200265Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230707124459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s1988 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137741758 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 5 |
| Item number | GREP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E |
| 9 (RLIN) | 125954 |
| 245 ## - TITLE STATEMENT | |
| Title | Research for marketing decisions / |
| Statement of responsibility, etc. | Paul E Green, Donald S Tull and Gerald Albaum |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jercy : |
| Name of publisher, distributor, etc. | Prentice hall Inc. , |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,784p. ; |
| Other physical details | HB : |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 125955 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Problem Formulation |
| 9 (RLIN) | 125956 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Techniques of Obtaining Data |
| 9 (RLIN) | 125957 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Analyzing Associative Data |
| 9 (RLIN) | 125958 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selected Activities in Marketing Research |
| 9 (RLIN) | 125959 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S |
| 9 (RLIN) | 125960 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
| 9 (RLIN) | 125961 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 5th |
| Call number prefix | 658.83 GREP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 05/01/2005 | Bill no:; Bill dt:1900-01-00 | 658.83 GREP | MBA01289 | 07/21/2025 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/28/2005 | Bill no:; Bill dt:1900-01-00 | 658.83 GREP | MBA01325 | 07/21/2025 | 07/16/2021 | Book |
