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Research for marketing decisions /

Green, Paul E

Research for marketing decisions / Paul E Green, Donald S Tull and Gerald Albaum - 5th ed. - New Jercy : Prentice hall Inc. , 1988. - xii,784p. ; HB : 24 cm.

ISBN: 0137741758

Subjects--Topical Terms:
Marketing Research
Problem Formulation
Techniques of Obtaining Data
Analyzing Associative Data
Selected Activities in Marketing Research

Dewey Class. No.: 658.83 / GREP

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