Understanding consumers: building powerful brands using consumer research. (Record no. 197871)

MARC details
000 -LEADER
fixed length control field 00514nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070474095
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 PARM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parameswaran, M G.
245 ## - TITLE STATEMENT
Title Understanding consumers: building powerful brands using consumer research.
Remainder of title Building powerful brands using consumers research
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xiii,234
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/12/2004 375.00   658.8342 PARM MBA00436 07/21/2025 300.00 07/16/2021 Book