Social media marketing: all in one for dummies (Record no. 197206)

MARC details
000 -LEADER
fixed length control field 00820nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230202101745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2017 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126569144
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 4
Item number ZIMJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerman, Jan.
9 (RLIN) 70590
245 ## - TITLE STATEMENT
Title Social media marketing: all in one for dummies
Remainder of title all in one for dummies /
Statement of responsibility, etc. By Jan Zimmerman and Deborah Ng.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Wiley India Pvt Ltd ,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xx,716p. ;
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Making the business case for social media
9 (RLIN) 70591
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Optimizing social media for internal and external searches
9 (RLIN) 70592
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing a content marketing strategy
9 (RLIN) 70593
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ng Deborah.
9 (RLIN) 70594
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 4th
Call number prefix 658.802 ZIMJ
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date acquired
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Knowledge World 699.00 Bill no:501; Bill dt:2018-03-05   658.802 ZIMJ MCA15558 07/21/2025 545.22 07/16/2021 Book  
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Knowledge World 699.00 Bill no:929; Bill dt:2020-03-16   658.802 ZIMJ MCA16721 07/21/2025 524.25 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   499.00 Bill no:1348; Bill dt:2012-09-19   658.802 ZIMJ MBA10035 07/21/2025 374.25 07/16/2021 Book 10/01/2012