Social media marketing: all in one for dummies all in one for dummies /

Zimmerman, Jan.

Social media marketing: all in one for dummies all in one for dummies / By Jan Zimmerman and Deborah Ng. - 4th ed. - New Delhi : Wiley India Pvt Ltd , 2017. - xx,716p. ; 23 cm.

9788126569144


Making the business case for social media
Optimizing social media for internal and external searches
Developing a content marketing strategy

658.802 / ZIMJ