Marketing analytics : (Record no. 195186)

MARC details
000 -LEADER
fixed length control field 00727nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220215145540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2015 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548620
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 1
Item number WINW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Winston, Wayne L.
9 (RLIN) 19992
245 ## - TITLE STATEMENT
Title Marketing analytics :
Remainder of title data driven techniques with microsoft excel /
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. WILEY ,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent Xxx, 690p. ;
Dimensions 23.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ratio to moving average forecasting method
9 (RLIN) 19993
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element RFM analysis and optimizing direct mail campaigns
9 (RLIN) 19994
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Calculating lifetime customer value
9 (RLIN) 19995
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.802 WINW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date acquired Date last checked out Date due
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Knowledge World 799.00 Bill no:218; Bill dt:2016-03-04   658.802 WINW MCA14695 07/21/2025 599.25 07/16/2021 Book      
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Knowledge World 799.00 Bill no:318; Bill dt:2017-02-10   658.802 WINW MCA15151 07/21/2025 599.25 07/16/2021 Book      
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:734; Bill dt:2017-02-06 1 658.802 WINW MBA12517 07/21/2025 615.23 07/16/2021 Book 02/10/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12782 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12783 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12784 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12785 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12786 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 2 658.802 WINW MBA12787 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12788 12/18/2024 599.25 07/16/2021 Book 08/22/2017 12/18/2024 01/17/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12789 07/21/2025 599.25 07/16/2021 Book 08/22/2017 02/03/2025  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16 1 658.802 WINW MBA12790 07/21/2025 599.25 07/16/2021 Book 08/22/2017 05/21/2025  
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:217; Bill dt:2017-08-16   658.802 WINW MBA12791 07/21/2025 599.25 07/16/2021 Book 08/22/2017    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology   799.00 Bill no:613; Bill dt:2019-02-25   658.802 WINW MBA13384 07/21/2025 599.25 07/16/2021 Book 02/27/2019