Marketing analytics : data driven techniques with microsoft excel /
Winston, Wayne L.
Marketing analytics : data driven techniques with microsoft excel / - 1st ed. - New Delhi : WILEY , 2015. - Xxx, 690p. ; 23.5 cm.
9788126548620
Ratio to moving average forecasting method
RFM analysis and optimizing direct mail campaigns
Calculating lifetime customer value
658.802 / WINW
Marketing analytics : data driven techniques with microsoft excel / - 1st ed. - New Delhi : WILEY , 2015. - Xxx, 690p. ; 23.5 cm.
9788126548620
Ratio to moving average forecasting method
RFM analysis and optimizing direct mail campaigns
Calculating lifetime customer value
658.802 / WINW
