Brand management: (Record no. 181001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00648nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230207140957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350621745 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 3 |
| Item number | VERH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma, Harsh V. |
| 9 (RLIN) | 71017 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management: |
| Remainder of title | Text and cases / |
| Statement of responsibility, etc. | By Harsh V Verma. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Excel Books , |
| Place of publication, distribution, etc. | New Delhi : |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,573p. ; |
| Dimensions | 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand power and powerful brand |
| 9 (RLIN) | 71018 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand positioning |
| 9 (RLIN) | 71019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand equity |
| 9 (RLIN) | 71020 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 3rd |
| Call number prefix | 658.827 VERH |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Inventory number | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.827 VERH | MCA00509 | 07/21/2025 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.827 VERH | MCA06555 | 07/21/2025 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.827 VERH | MCA07686 | 07/21/2025 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.827 VERH | MCA07687 | 07/21/2025 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 01/13/2015 | 658.827 VERH | MBA11386 | 07/21/2025 | 07/16/2021 | Book | 395.00 | Bill no:340; Bill dt:2014-11-28 | 296.25 |
