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Brand management: Text and cases /

Verma, Harsh V.

Brand management: Text and cases / By Harsh V Verma. - 3rd ed. - New Delhi : Excel Books , 2013. - xii,573p. ; 27 cm.

ISBN: 9789350621745

Subjects--Topical Terms:
Brand power and powerful brand
Brand positioning
Brand equity

Dewey Class. No.: 658.827 / VERH

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