Advertising and public relations research (Record no. 171017)

MARC details
000 -LEADER
fixed length control field 00635nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230503154705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2021 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-138-99834-6
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.072
Edition number 23
Item number JUGA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JUGENHEIMER (Donald W);BRADLEY (Samuel D);KELLEY (Lary D);HUDSON (Jerry C)
9 (RLIN) 97318
245 ## - TITLE STATEMENT
Title Advertising and public relations research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent viii,367
Other physical details PB
365 ## - TRADE PRICE
Price amount 1995
Currency code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 97319
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Advertising ; public ; relations ; research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MCom Finance & Analytics St Aloysius PG Library St Aloysius PG Library 03/17/2021 Biblios Book Point 1995.00   659.072 JUGA PG017519 08/24/2022 04/26/2021 Book