Media monoliths: how great media brands thrive and survive (Record no. 142471)

MARC details
000 -LEADER
fixed length control field 00716nam a2200313Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749444037
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.5 TUNM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TUNGATE (Mark)
245 ## - TITLE STATEMENT
Title Media monoliths: how great media brands thrive and survive
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent viii,261
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element thrive
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element survive
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Reuters
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MTV
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element monoliths:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element how
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element great
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CNN international
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bloomberg
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BBC world
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Journalism
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 065293
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Intact Bookhouse Pvt Ltd 525.00   070.5 TUNM 065293 02/17/2021 02/17/2021 Book