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Media monoliths: how great media brands thrive and survive

TUNGATE (Mark)

Media monoliths: how great media brands thrive and survive - London Kogan Page 2005 - viii,261

ISBN: 0749444037

Subjects--Topical Terms:
thrive
survive
Reuters
MTV
monoliths:
Media
how
great
CNN international
brands
Bloomberg
BBC world
and

Dewey Class. No.: 070.5 TUNM

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