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Effect of brand authenticity and alternative attractiveness on customer satisfaction and brand loyalty /

Hussain, Mohammed Ziyad.

Effect of brand authenticity and alternative attractiveness on customer satisfaction and brand loyalty / By Mohammed Ziyad Hussian ; Guided by Justine P James. - Mangaluru ; 2022.

Subjects--Topical Terms:
Industry profile company profile and introduction to study
Research methodology
Data analysis and interpretation

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