B2B marketing : text and cases /
Havaldar, Krishna K.
B2B marketing : text and cases / By Krishna K Havaldar and Shailendra Dasari. - 5th ed. - Chennai ; McGraw Hill Education , 2021. - xxx,547p. ; PB 24 cm.
9789390185597
Understanding business markets and the environment
Managing B2B customer relationship
Pricing for business markets
658.8 / HAVK
B2B marketing : text and cases / By Krishna K Havaldar and Shailendra Dasari. - 5th ed. - Chennai ; McGraw Hill Education , 2021. - xxx,547p. ; PB 24 cm.
9789390185597
Understanding business markets and the environment
Managing B2B customer relationship
Pricing for business markets
658.8 / HAVK
