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B2B Marketing : a south asian pespective /

Hutt, Michael D.

B2B Marketing : a south asian pespective / By Michael D Hutt, Dheeraj Sharma and Thomas W Speh. - 11th ed - New Delhi ; Cengage Learning , 2023. - xxix,522p. ; PB 25 cm.

ISBN: 9788131520796

Subjects--Topical Terms:
Environment of business marketing
Managing relationships in business marketing
Assessing market opportunities

Dewey Class. No.: 658.8 / HUTM

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