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Services marketing ; people technology strategy :

Wirtz, Jochen.

Services marketing ; people technology strategy : By Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. - 8th - Noida : Pearson Education , 2018. - Xxii, 817p. ; 28 cm.

ISBN: 9789332587687

Subjects--Topical Terms:
Improving service quality and productivity
Managing relationships and building loyalty

Dewey Class. No.: 658.804 / WIRJ

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