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Marketing management /

Kotler, Philip.

Marketing management / By Philip Kotler and Kevin Lane Keller. - 15th ed. - New Delhi : Pearson Education , 2009. - Xxvi, 756p. ;A15 ;E63 ;I21 ; 25.5 cm.

ISBN: 9788120335707

Subjects--Topical Terms:
Capturing marketing insights
Identifying market segments and targets
Addressing competition and driving growth

Dewey Class. No.: 658.8 / KOTP

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